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ABOUT

William Masterson is a Designer/Creative in the SF Bay Area.

He is a product advocate and enthusiast with a hunger for problem solving and user / customer experience with over 15 years of experience in product development, design, operations, and community management in consumer, automotive, and digital products.

LinkedIn, Bluesky

Product Design & Rendering

Handheld Gaming Console

Dimensions: 290mm x 125mm x 15mm (WxHxD)

Screen: 4K OLED @ 120fps

Controls: Thumb Sticks, D-Pad, ABXY, Shoulders/Triggers, Select/Start, Touchscreen

Capacity: 512GB / 1TB / 2TB

Audio: Stereo Speakers, 2.5mm Headphones, Bluetooth, Built-in Microphone

Wireless: Wi-Fi & Bluetooth

Charging: Qi / USB-C

Modeled and Rendered in Fusion360

Screens Rendered in Adobe Illustrator, Adobe Photoshop


Pocket Media Player

Dimensions: 100mm x 60mm x 10mm

Screen: 800x720 OLED

Controls: Touchpad with Region Clicking

Capacity: 256GB / 512GB

Audio: Stereo Speakers, 2.5mm Headphones, Bluetooth, Built-in Microphone

Wireless: Wi-Fi & Bluetooth

Charging: Qi / USB-C

Modeled and Rendered in Fusion360

Screens Rendered in Adobe Illustrator, Adobe Photoshop


Classic Gaming Handheld

Dimensions: 100mm x 60mm x 10mm

Screen: 800x720 OLED

Controls: D-Pad, ABXY, L/R, Select/Start

Capacity: 256GB / 512GB

Audio: Stereo Speakers, 2.5mm Headphones, Bluetooth

Wireless: Wi-Fi & Bluetooth

Charging: Qi / USB-C

Modeled and Rendered in Fusion360

Game Design & Development

JUNK! A Game About Robots Teaser.

Gameplay captured by William Masterson and Joseph Faillace. Edited by Joseph Faillace.

Operations & Marketing Management

Filmic Technologies manufactures the EZ16 high speed motion picture film scanner.

From February, 2022 until October 2024, William Masterson contracted as an Operations and Marketing Manager, and served as Interim Director from January-June, 2024. During this time, he led sales consultants, rebuilding the entire sales funnel/business plan, as well as led a product development team, rebuilding the core EasyReel application from the ground up, shipping quarterly updates to a small installed userbase.

Filmic Technologies, Inc.’s 2024 “Purpose” film.

Written and produced by William Masterson. Directed and edited by Ben Possehl.

Podcasting

BUILDING BETTER WORLDS

Building Better Worlds is a podcast started by William Masterson in October, 2022, highlighting projects and people who seek to improve the world around them.

While the intent is to resume the podcast sometime in the future, please take this opportunity to check out the currently available episodes here.

Community Development & Success

Tesla Owners Club Program - 2019 Highlight Reel, shared on social and initially presented during the 2019 Global Leadership Summit.

Edited by William Masterson from dozens of member submitted videos.

2020 Tesla Model 3 & Model Y Getting Started Orientation.

Written and developed by William Masterson for the Tesla Owners Club Program partnered groups and their members.

Community Management & Fundraising

Merchandising & Retail

Apple Store (2005-2015 Design Language)

Based on Apple Santa Rosa Plaza (Santa Rosa, California)

Modeled and Rendered using Unreal Engine 5.3

Logos and other graphics created using Adobe Illustrator and Adobe Photoshop

Graphics & Prints

FW 2015

SS 2016

FW 2018-2020

Art Prints

Editorial & Copywriting